The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 25.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Integrated Branding / Integrated Branding
Points: 15.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Print / Print
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Other Branded Content / Live Events
Points: 15.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Consumer - Cross-Channel / Utility
Points: 10.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Experiential Advertising / Installations
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Craft - Writing / Writing
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Innovation - Mobile / Mobile
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB
Category: Consumer - Cross-Channel / User Experience
Points: 5.0
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Play the Bridge
Agency: Special / Auckland
Client: 2degrees
Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 5.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Publications / Publications
Points: 5.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: CSR - Publications / Publications
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand
Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Play the Bridge
Agency: Special / Auckland
Client: 2degrees
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Points: 5.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS
Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Play the Bridge
Agency: Special / Auckland
Client: 2degrees
Category: Consumer - Architecture / Architecture
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand
Category: Consumer - Online / Short Form Videos
Points: 5.0
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client: Burger King
Category: CSR - Websites / Websites
Points: 5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0